“Keyword analysis is one amongst the foremost vital, valuable, and high come activities within the search promoting field. Ranking for the correct keywords will create or break your web site.” As Rand mentioned in his Moz Blog.
By researching your market’s keyword demand, you’ll not solely learn that terms and phrases to focus on with SEO, however conjointly learn additional regarding your customers as an entire.. The quality of this intelligence cannot be overstated; with keyword analysis you’ll predict shifts in demand, answer dynamical market conditions, and manufacture the product, services, and content that net searchers are actively seeking.
Why Competitors Keyword Research is Important
Some Marketers think it is best to get on with their own plans and ignore the competition. Others become obsessed with tracking the actions of competitors. Many Marketers are happy simply to track the competition, copying their moves and reacting to changes.
Competitor analysis has several important roles in strategic planning: To help management understand their competitive advantages/disadvantages relative to competitors.
2- To generate understanding of competitors’ past, present (and most importantly) future strategy.
What The best Tool for Keyword Research:
1- Google Adwords : There are tons of tools in the market and some are free-mium and some are free and rest is paid tools. I am using Google adwords as every marketer aware of it and its give the very Close result to Google search. There is no doubt that ad words is best free tool available in the market.
2– SERP stats : Serpstats is best freemium tool that I find for keyword research. I personally used this tool and find some awesome feature of this tool. SERP stats provide very close data to search for Google , Bing , yahoo, and others search engine. I am going to describe this tool in detail. Take a look on this tool features.
Serpstat is not only the single tool feature tool it have lot of stuff that you can check in this single tool.
SERPstat Feature tool List. I always used to find my keywords through adwords but I have to handle so many website so I decided to take paid keywords Research tool and save my time with exact relevancy of the keywords according to the Geo. Means if you have local business in USA then with the help of this tool you can find your competitors list , what keywords they are using and where they are in ranking for particular keyword. Let me describe one by one feature of Serpstat tool.
Let’s take an example of niche. If I choose the keyword SEO Company then what this tool will show you.
You will get the overview of particular keyword. At the top of the you can see that how much the search volume for particular keyword, competition and CPC .
Competitors In Organic Search :
Competitors Graph: In this tool you can check data in graph format. It’s easy to understand where you have to work out.
Competitor’s ads: This tool also show that how many ads are there in all search engine as well as other freelancing platform like freelance, up work, Google etc.
Ads Example: The best thing of this tool that you can actually see that how previously people design their ads.
2- Keyword Research: In this tool when you put a single keyword, It will provide tons and every possible keywords with volume search, CPC, Volume of last months and competition, result and social domain for the keyword. You get something result like this. And with the advance option and save the time you can also export this table in Microsoft office excel, Pdf, txt format and you can also share this on Google Drive.
3- Cluster Result: Group your phrases further and cluster them by common attributes. By “clustering” keywords, I mean grouping the keywords into logical groups, such that the work towards one will positively impact the results of another. So in this tool you can get the cluster option. It also shows connection strength of this keyword.
4-Search Suggestion: This tool shows you some advance searches of particular keywords and the best part of this tool you can also find the question that people looking through their searches. So this will help you to get the idea that what user is looking for.
You can also a try a tool that provides you the public question. But as I used this tool it is gives very slightly match of question. But yes it is helpful if you looking for some free suggestion.
5- Top Pages: This amazing tool shows top keywords that are ranked in Google and other search engine. Indirectly you can find your competitors list and for which particular keywords they are ranked in search engine. So it’s very helpful that you do not go here and there to check your competitors that for which keywords they are ranked in organic searches. And this tool also shows you how many Facebook shares and how much the potential traffic they have.
Competitors list: This tool almost gives the same result as top pages already give. But sometimes it changed depends on your keyword query.
PPC keyword Research : This tool is fabulous if you are trying to set your PPC campaign. This tool give you the exact keyword list and bidding idea for particular keywords. They will show you volume of keywords, their cpc , competition and advert option.
PPC competitors list : This tool also help you to find out your PPC competitor data and what keywords they used in their campaign and how much the bid of particular keyword. So you have to not worry about to go any other tool for this research. And No any tool provide you this PPC campaign data and this tool also provide you that how many queries this campaign have through this PPC ads.
Ad Research Option: I do not why I cannot stop me myself to say that its amazing tool. When I started using this tool, my girlfriend irritate with me because I told her every time that this tool is amazing and no one can beat it. It’s one stop solution for your SEO factors.
So above you see that you can see how the previous ads are designed and now you know what your next step towards PPC campaign.
Content Marketing: See the picture and you will get the idea that what I want to telling you? Why you need this tool. Hope you can now understand this tool value. During using this tool I had seen amazing result in my website. This tool gives you keywords list so these keywords you can use in your content marketing strategy. With the help of this tool you can get the content marketing question that people search in Search engines.
SERP Analysis for keyword: This tool provides the serp data for your keyword query.
Position Changes: This tool provides you the competitor’s position for particular keyword. So you can keep an eye what changes are there in their ranking after a period of time.
So In one line this tool this one stop solutions for keyword Research, Competitors analysis , serp analysis, position analysis tool, content marketing keywords analysis tool etc. If You would like to use this tool for free just mail me at email@example.com or click here.
About Vipin Divakar:
Technical SEO/Natural Search & Online Marketing Manager based in New Delhi. I have extensive experience in helping deliver strong search solutions to brands of all sizes including consultations to FMCG brands around the globe. Drop me a mail at firstname.lastname@example.org or find me on Twitter – @TheVipinDivakar